What we did

Virtual Event

Client

HCDAO

Completion

10.30.2020

HCDAO Make It Right!

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VIRTUAL EVENT PRODUCTION & WEBSITE DEVELOPMENT

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Make It Right! is a HCDAO program to help you clean up your record by getting outstanding warrants removed and pending cases resolved for FREE and NO risk of arrest.  This program is typically a one-day, in-person event.  Rukaz served as the event production team and website developers and transition the event from a one-day, in-person experience to a 5 day online program.  

The event included The Second Chance Job Fair which highlights opportunities with 2nd Chance friendly employers.  The virtual Job Fair provided opportunities for those who have made mistakes in the past, including nonviolent ex-felons, and are in need of a second chance.  

Rukaz also created a simple communication strategy.  The tone of the campaign was factual, friendly and approachable, followed by the solution: make it right! helps you clean up those mistakes so you can rewrite your future. our main message:

MAKE IT RIGHT! CHANGE YOUR STORY

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